MarketingProfs' Members Register for B2B Forum 2010 for just $695! (good until 11/30) »

Ask your question ... sign up today! It's FREE!
Branding     
 
This question has been closed, and points have been awarded.
Looking For Slogan For Outdoor Media OwnerPremium Member
Posted By: Lorenz Lammens on 11/3/2006 4:24 AM (CST) 125 Points
We are currently branding a new media owner that specializes in the outdoor advertising market, with a plethora of media opportunities. We are trying to concoct a slogan that would effectively show that this is an outdoor media owner and has an effective reach of audience. Previous suggestions given to me come short of being snappy and sexy:

connecting with audiences in
the out of home environment

simple, powerful,
effective & accountable.

Providing the most effective
out of home media solutions

The most effective
out of home media solutions

number one in
destination media

I am looking for your expertise to find a snappy slogan that shows that we are capturing audiences out of home.

Cheers

Posted by: Levon Member Response
11/3/2006 4:32 AM (CST)
Need to know the business name in order to fully conceptualize the branding statement.
 
Posted by: Lorenz Lammens Author Response
11/3/2006 4:37 AM (CST)
Business name is depended on slogan.
 
Posted by: Sanjeev Kumar Vyas Member Response
11/3/2006 5:45 AM (CST)
"Outside the house we capture their minds"

"Outside the house we capture their Eyes"

Outside their home but we can still catch them.

We catch their minds even outside
 
Posted by: shghosh Member Response
11/3/2006 7:33 AM (CST)
Media In Motion

Connexions.Out-Of Home

Effective Media Solutions- Out of Home

Destination: Media. Vehicle:Out of Home.
 
Posted by: W.M.M.A. Member Response
11/3/2006 8:51 AM (CST)
The slogan aspect will correct itself, but I have a very important question that is critical to your long-term success. When you are confronted by organizations such as Scenic America, Scenic Texas and other consumer advocate groups who believe your industry is a blight on the beauty of our cities/country, what is your reaction?

There have been several set backs in your industry. Legislation has been passed in Texas and many other states that disallows new billboard construction, and have mandated the removal of thousands of them...which lowered the billboard count from 11,600 about 5 years ago, in Houston, to just over 3,000 boards left in the area.

It would seem that your firm would be well advised to create a public affairs/relations program to counter this type of consumer advocacy. As a marketing person, how are you addressing this?

Randall
WMMA
 
Posted by: Lorenz Lammens Author Response
11/3/2006 9:17 AM (CST)
You are absolutely right, billboards do pollute the scenery. We offer out of home advertising in places where people have to wait (e.g. bus stands), and perhaps might be bored, or where they have fun (e.g. bars and night clubs).
The niche of our medium is that it is not intrusive, positioned in places you would naturally enjoy distraction, and we have an innovations and ideations department that works on interactive adverts, inviting you to choose clips, vote or play with the ad, always aiming to deliver a relevant and positive brand experience.
I very much believe that advertising should be regarded more as a service instead of an intrusive pain in the ***. Advertising should be produced on a level that people would search it out, and choose to interact because they want to. An advert should leave the consumer feeling enriched, and often marketers only look at pushing their brand.
Thank you for your very interesting question.
 
Posted by: Lorenz Lammens Author Response
11/3/2006 9:27 AM (CST)
So far shghosh has come the closes to creating effective slogans, but I am looking for something snappier, that just rolls of the tongue and locks itself in your brain instantly. I am aware that my aspirations are high, and thank everyone for their efforts.
 
Posted by: sam Member Response
11/3/2006 10:15 AM (CST)
A few ideas.

Don't be an introvert, be an Advert

Don't be an introvert, be an Advert, get outside!

Get outdoors and be seen

Positive, Interactive, Relevant, Outdoors

Let your brand experience the positive

Giving your brand some sunshine

Observe the power of outdoors

Good Luck!
 
Posted by: pghpromo Member Response
11/4/2006 1:11 AM (CST)
That's a very interesting idea, llammens: fully interactive advertising. Anyway, here's my 2 cents' worth:

"No matter where you go, there we are."

"Up. Down. In. Out. Media All Ways."

"Media Here. Media There. Media Everywhere."

"Everywhere We Go, People Want to Know."

"The Media That is Out and About."

"Modern Media for the Active Lifestyle."

"We Reach You Where You're At."

"Modern Media as Big as the Great Outdoors."

"People-Driven Media Where Busy People Go."

-- Paul
 
Posted by: KathySmithFilms* Member Response
11/4/2006 2:19 PM (CST)
Hi llammens,

My vote goes to any of pghpromos & sam's' Giving Your Brand Some
Sunshine' is memorable instantly

& some more just to play this game:
Contributing to the motion
Scenes of Eye Candy
Take One - Scene One
And Action!!! Scenes on motion
Sequels Backed By Demand
Bankable Billboards

Use show biz terms with the outdoor twist.
Kathy
 
Posted by: kelvincery Accepted Answer
11/6/2006 6:34 AM (CST)
"Making more of Outdoor"

Surely thats the money shot you're looking for llammens?
 
Posted by: meglooneyml Member Response
11/7/2006 9:16 AM (CST)
My vote goes to pghpromo's

"Everywhere We Go, People Want to Know."

I'd replace We with You to target at the client though.

My 2 cent:

"Outdoor : Insight" or just "Outdoor Insight"

It's a word play because In Sight means "at or within a reasonable distance for seeing" while Insight means "clear or deep percetion of something." Both definites work well with your client's company.
 
Posted by: Lorenz Lammens Author Response
11/8/2006 3:02 AM (CST)
Thanks all for contributing
 
Posted by: taylorjh Member Response
11/10/2006 10:45 AM (CST)
to make benefit glorious sellers of stuff
 


Get more answers ... ReTweet this!

Would you like to post a response?
Welcome to Know-How Exchange!
This is a collaborative community. We welcome everyone's participation.
All you need to do is login. Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).




Know-How Exchange powered by MarketingProfs


Sponsored Links

Buy a Link Now

Just Released ... Download Today!
Just Released ... Download Today!
Look inside
Included with Premium Membership
User Name:
Password:
Remember Me
Forgot your password?

Top 25 KHE Experts
(Branding)
mgoodman (14628)
Jay Hamilton-Roth (12360)
JBtron (9848)
thinkmor (8936)
W.M.M.A. (8761)
ilan (7056)
wnelson (6870)
skoobie99 (6868)
mbarber (6365)
PhilGrisolia=Results (6134)
Puru Gupta (5095)
Mushfique Manzoor (3978)
darcy.moen (3958)
SteveByrneBranding (3390)
AndrewS (3093)
Nitin Kochhar (3033)
Peter (henna gaijin) (2838)
Michele (2681)
rob (2596)
Paul Copcutt (2538)
proeditor (2418)
stlubahn (2362)
BARQ (2271)
SRyan ;] (2159)
D4Demand (2155)
Recently Posted Marketing Jobs
Director of Marketing and Communications
Demand Generation Manager
Marketing/Advertising Faculty
Director of Marketing
Market Analyst
Sr. Field Marketing Manager - Business Intell.
Associate Vice President of Marketing and Corporat
Marketing Manager
[more jobs]

Join over 355,000 members ... SIGN UP!

My email address is and I'd like my password to be .

Already a member? Sign In!

My email address is , and my password is .


HACKER SAFE certified sites prevent over 99.9% of hacker crime.