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Topic: Strategy

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Dev. Marketing Strategy // Literature Review \\

Posted by Anonymous on 125 Points
Hi@all,

I'm a German Marketing student currently developing a Marketing Strategy for a German car manufacturer (Fleetmarketing). As I have access to enough information about the company and the project itself, I need some tips regarding up-to-date literature. Especially articles in Marketing/Business magazines and important books about the topic (B2B, how to develop
a marketing strategy) would be great.

Thanks in advance for your help!!

Florian

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