LAST CHANCE: Save $100 on PRO with code OCTOBER »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Do "confirm Email" Boxes In Sign-up Forms Work?
12/20/2006 at 10:29 AM ET
Has anyone studied whether the quality of email addresses submitted through a web sign-up form gets better when you have an "email address" and a "confirm email address" field (and require them to be the same)?
I know it's common for people to include these on their sign-up forms, but I'm wondering if anyone has tested how much it actually improves the quality of the data.
Peter (henna gaijin)
12/20/2006 at 11:41 AM
I can't answer whether the confirm email box helps though I suspect it would help some). But if quality of emails is real important, go to the next step beyond just confirming emails and use a form of email validation. If you have some sort of offer (free white paper, etc.), only give the offer when the email is validated (or as part of the validation process - by emailing the item to them).
12/20/2006 at 1:04 PM
Thanks for the replies so far.
I'd like to clarify that I'm not interested in sending a confirmation email because that wouldn't work well with our system.
What I'd like to know is if anybody has data showing the actual effect of a "confirm email" field on a registration form.
It might increase the quality of the data submitted, but it might also depress response. Any evidence one way or the other is appreciated.
12/20/2006 at 3:06 PM
Improves accuracy - improves quality
It's easy to make a typo...hard to slip by a second time with confirm of email
Confirm email has notified me many times when both didn't match so I knew to fix my entry
12/21/2006 at 12:35 PM
Thanks for the statistics. That's helpful.
Our online registration process is for the purchase of a product. Collecting the email address is a good thing, but not crucial. We get pretty decent data now, so the question is how far to go to get better data.
Adding any sort of confirmation (e.g., we send an email and they have to click on a link to continue the process) may get us better email names, but it's certain to lose us sales (on the well-known principle that any time you add a step you lose people).
BACK TO TOP
Post a Comment
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
The Dark Side of Content Marketing [Infographic]
by Verónica Maria Jarski
The Top 10 Keys to Writing Attention-Capturing Subject Lines
by Curt Keller
How to Build an Instagram Influencer Campaign in Six Steps
by Ryan Stewart
Five Email Mistakes Even the Experts Make
by Amanda Kiviaho
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with