Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 599,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
What Is The Core Difference Between B2b And B2c?
Posted by Anonymous on
3/10/2007 at 9:29 AM ET
Please i need some help!!!
I need to discuss...The core difference between B2B and B2C products and how these products are classified?
3/10/2007 at 9:31 AM
Um...B2B is sold to business, and B2C is sold to consumers?
Is it April 1?
3/10/2007 at 10:04 AM
The difference is who the products are purchased by. B2B products are sold to other businesses (thus,
business to business
) who (most generally) use those products to make other products that may be sold to another business or a consumer. B2C products go directly to a consumer - regular people.
An example of B2B products: Ball bearings, steel, most chemicals, integrated circuits. Examples of B2C products: iPods, televisions, jewellery.
There are some "crossover" products. For instance, computers - they are purchased by both consumers and business. Furniture - Consumers purchase furniture and businesses purchase furniture also.
Examples of companies:
B2B: DuPont, Intel, Boeing, GE Plastics Division
B2C: Walmart, Mattel, Revlon, Nike
Many companies are both. Most of the Fortune 20 companies sell to both consumers and businesses.
I hope this helps.
3/10/2007 at 10:07 AM
Wayde, I knew you were smart n' stuff...but, this is amazing.
3/10/2007 at 10:38 AM
It's a good question because it raises a question: how can B2C and B2B not describe a product marketed from a business? The first initial is redundant.
A more effective description would be a 'business or consumer' product.
In publishing we use the acronyms b2b magazines and b2c magazines and I usually shorten the description to 'business' or 'consumer' magazines.
3/10/2007 at 11:00 AM
Well, Peter, technically, if I sold my 1988 Yugo to Subscriptions Strategy, this would be a C2B product. Or, instead, if Randall offered me a higher price, then I'd sell it to him and it would be a C2C product. eBay facilitates C2C sales. So the "B2" is, of sorts, a short hand for "originally manufactured." If Randall knitted afghans and sold them on the side, I suppose that would make him a business. If he sold one to me and then, because I moved to Florida and didn't need an afghan any more, I sold that same afghan to you, I'm still a consumer.
Admittedly, this whole line of reasoning is a stretch. Not because of the designation of "C2" - more because who would want to buy a 1988 Yogo?
One other interesting point: Kraft foods sells their product to a grocery chain. The grocery chain is a business. Doesn't that make Kraft foods a B2B product? The answer is "no" because the grocery chain is a "channel of sale" partner for Kraft foods to be able to reach their target - the consumer.
3/10/2007 at 1:42 PM
You have be given some really great info above, I hope this also helps-
for a long time sales practice called business-to-business. B2B transactions primarily target companies and other wholesale buyers, while transactions targeting individuals are called B2C, or business-to-consumer.
Many organizations have both B2B and B2C components, but it's not unusual for a company to specialize in either B2B or B2C services or sales.
Many companies distribution or sales channels define whether they are B2B or B2C ----manufacturing clothing but not selling directly to the consumer is a business model that is B2B distribution by B2C product.
The dilemma becomes where and how you market and build your brand when you have a mix model.
Hope this helps
Good Luck & Happy Marketing ~
3/10/2007 at 4:34 PM
It's true that B2B describes a product sold to another business and that B2C means that the consumer is the customer. However, it goes beyiond that. In the first place, it may not be a product at all but a service - legal, accounting, marketing, management, cleaning, maintenance, etc. But the real important part of your question is the issue of "how" the marketing is done. Businesses have certain needs, requirements, purchasing or leasing patterns, decision makers, boards of directors, investors, expected lifespans or terms of the products or services, volume purchases, quanity discounts, and many other relevant points that need to be considered and taken into account when creating your sales message, sales presentation, USP, in-person presentation, lead generation, website presentation, trade shows, print ads, radio and TV, sponsorships, and similar aspects of telling your story to a professional user of your product or service. Many of these issues need to be addressed when marketing to the non-business consumer, but the thrust, approach, and language may be entirely different because their needs, the way they purchase, and why they purchase are different.
3/11/2007 at 9:43 PM
Thank you very much all for your comments!! I will let you know how my disscussion went in the near future.
BACK TO TOP
Post a Comment
The Five Most Effective (and Ineffective) Words in Email Subject ...
by Ayaz Nanji
12 Secrets of the Human Brain to Use in Your Marketing ...
by Verónica Maria Jarski
Seven Email Innovations to Bring Context to Your Campaigns
by Catherine Magoffin
Six Content Marketing Myths—Busted
by Sandra Stewart
Three Steps to Writing a Stellar LinkedIn Profile Summary
by William Arruda
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with