Know-How Exchange : Strategy

Hello Once Again,

Thanking you hips for your valuable answers, added with a bunch of sense of humour. ::))

I know providing specific information is the touch, Steve, however, i came to a stage where i can not think no more. And I am desperately hoping that I am not the only one who got remained brainless in a fight to find the answers the questions in front of me.!! Let me pull it open a little bit trying my best in order not to waste your valuable time.

I am a bit lucky, I must say, as I have been working as a Production Manager Assistant for a Yachts producing Company for a year, which means I did get a chance to touch the goods, and infusing the knowledge gained on to marketing field.

My biggest advantage at this very moment is that we are at the stage of designing and preparing stamps of our 3 different models. A 16 meter, a 20 meter, and a 24 meter performance yacht. This is important on my side, because I can pitch in and tell the boys how we can do things better at the very beginning regarding the marketing aspects of the business.

An other important point is that we are not going to be a Mass Production Company like Azimut which sells thousands of yachts in a year. We will be able to build yachts according to our customer`s needs and wants. And this will be our main strength in this particular market, because our customers will get to choose basically everything on the yacht.

I am now heavily focusing on new trends such as boat paints, effective fabric selection, veneering, and so on. So therefore, yachts mags, following existing methods, and trying to mix those with our way of producing yachts is maybe the biggest challenge, thanking you hips for your comments M. Barber.

My biggest weakness is going to be the boat fairs. I believe they are the most important meeting arenas for marketing and selling a product like this one in particular. My boss thinks it will be just enough to join the boat fairs with scale models that we are producing right now. I surely think that taking the end product with you to a fair is of importance, because people will need to touch it, see both the interior and the exterior and ask me endless questions about it all, dont you agree?

We will be producing around 10 to 12 boats in a year for the beginning, so dealership is something we will be looking forward to embrace in the near future. However, Jon you are perfectly right about your comments especiallyon repeat purchase, providing me with the example of RR. Thanks a lot for that.

Thanking you once again for your valuable comments, and hoping to hear from you.

Cheers,

Dave Erkmen

Hi Dave,

My agency specializes in marketing for the yacht industry - for independent owners who wish to charter privately, through to managed services for brokers and campaign management for ship yards and brands.

I employ award winning photographers, designers and developers, producing print and digital campaigns specifically for luxury markets. I have close ties with some of the biggest names in publishing, the best in printing and excellent digital marketing facilities with comprehensive roi reporting facilities.

Im always looking to create ties with the best in the industry and i'd love to give you a marketing audit for free, if you'd be interested, get in touch me on henry@yachtmarketing.co.uk.

Look forward to hearing from you.


Regards

Henry

www.yachtmarketing.co.uk