Question

Topic: Other

Selling The Marketing Concept

Posted by Anonymous on 6/28/2004 at 10:09 PM ET 125 Points
Working for a non-profit organisation who are struggling in obtaining new funding, its amazing that a marketing department has been formed. But, we (three of us) have absolutely no impact or influence on the core businesses of the organisation. Decisions are made, we are sometimes told, and are supposed to work like this? How do we best "sell" the concept of marketing to the powers that be, so that we can actually do our job?
Or, am I just very idealistic and must now get used to how the 'real world' operates?
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RESPONSES

  • Posted by jcmedinave on 6/29/2004 at 6:02 PM Member
    What will you happen if you don't have ears, mouth, senses or mind?
    Well, Marketing is the Customer ears, the Company mouth, the Business senses and mind. Your tools are the Strategic Plans, the Innovation, The Product and Services development, The customer Researches, The advertising and promotion campaigns, The channel creation and development, The loyalty programs, The Public Relations, The Service development, The Customer Relation Development, The Information, The trends and actualization, and so on.

    Bye,

    Juan Carlos
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