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Topic: Strategy

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Marketing Tips For Solar Pv Energy

Posted by Anonymous on 250 Points
Which is the most specific target for solar energy during this recession?

  • Posted by Mikee on Accepted
    States that have monetary rebates to the customer are a great place to start. Colorado has rebates that cover a good portion of the cost, greatly reducing a person's payback period for the PV system.

    Mike
  • Posted by Jay Hamilton-Roth on Accepted
    Businesses/homeowners whose payback period has just dropped dramatically (http://www.700billiondollarbailoutplan.com/?tag=congress-sets-stage-for-solar-boom)
  • Posted by BizConsult on Accepted
    Consider markets with the following criteria:

    - Higher fuel costs (price incentive to switch/add on solar)

    - Greater chance of, and/or consequences of, traditional energy supply interruptions (risk)

    - Higher incidence of “green”/eco-conscious consumers and builders (desire/receptivity)

    - Higher heating and/or cooling degree days (environmentally-driven need)

    - State or locally-based solar/green incentives (discounts that reduce payback time)

    - Size of home or building / square footage (requirements: bigger building = greater need and more panels)

    - Incidence of housing/building starts and/or retrofits (likelihood of sale)

    - Sunny days (supply-driven benefit: more sun = more energy produced)
  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since there has been no activity in 10 days.

    Thanks for participating!
    Carrie (Production Editor)

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