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This question has been answered, and points have been awarded.
Marketing Tips For Solar Pv Energy
Posted by Anonymous on
11/23/2008 at 12:09 PM ET
Which is the most specific target for solar energy during this recession?
11/23/2008 at 1:06 PM
States that have monetary rebates to the customer are a great place to start. Colorado has rebates that cover a good portion of the cost, greatly reducing a person's payback period for the PV system.
11/24/2008 at 8:45 AM
Businesses/homeowners whose payback period has just dropped dramatically (http://www.700billiondollarbailoutplan.com/?tag=congress-sets-stage-for-solar-boom)
11/24/2008 at 1:44 PM
Consider markets with the following criteria:
- Higher fuel costs (price incentive to switch/add on solar)
- Greater chance of, and/or consequences of, traditional energy supply interruptions (risk)
- Higher incidence of “green”/eco-conscious consumers and builders (desire/receptivity)
- Higher heating and/or cooling degree days (environmentally-driven need)
- State or locally-based solar/green incentives (discounts that reduce payback time)
- Size of home or building / square footage (requirements: bigger building = greater need and more panels)
- Incidence of housing/building starts and/or retrofits (likelihood of sale)
- Sunny days (supply-driven benefit: more sun = more energy produced)
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