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This question has been closed, and points have been awarded.
Wireless Marketing
Posted By: aslah* on 8/29/2004 10:18 PM (CST) 125 Points
How marketeer should take advantage of mobile subscribers growth?

Posted by: Peter (henna gaijin) Accepted Answer
8/30/2004 12:35 AM (CST)
All depends on how you are involved. Are you the cellular provider? Are you the manufacturer of handsets? Are you a third party provider of some service for the mobile user (like games, etc.)? Or are you a company not related to mobile but want to find a way to use it to market your products? If the latter, what is your product and market?

And no matter which, what country or countries are you talking about, as mobile services are at different levels of ability/services in different countries.

Please provide more information.
 
Posted by: jason.koulouras* Accepted Answer
8/30/2004 8:06 AM (CST)
aslah, I agree with Peter - need more information for a better more structured response

Depending on country/technology, cellular phones may be omnipresent or very new and thus the subscriber bases may represent totally different markets

Look forward to more details
 
Posted by: Carl Crawford Accepted Answer
9/2/2004 2:33 AM (CST)
hi aslash,

why dont you do a google search of the question. i did it and came up with 2000 sites that matched the info you gave us.

http://www.google.com/search?q=How+marketer+should+take+advantage+of+mobile...

PLEASE READ THE "IMPORTANT GUIDE LINES". Section #5 will be applicable to you!!!!!

Hope this helps you

Have a nice day

Sweetasman01
 
Posted by: jcmedinave Accepted Answer
9/2/2004 4:44 PM (CST)
When the market is growing the competence rivalry decrease. It will be no necessary to take the customers of your competence, everybody can grow by the vegetative growth of market.

The best way to take advantage of market is to permanent listen and offer what they will need, and Gain the position mind and heart of your prospects. In the case of mobile services, the promotion and incentive of groups is an important key, because the people talk with friends and family members. Then it is important to develop different kind of promotions where the group of friends and family receive and perceive the benefits (low prizes, more communication time, contests, special services,..).

Bye,

Juan Carlos
 
Posted by: abhir_bafna* Accepted Answer
9/6/2004 10:20 AM (CST)
The increasing mobile subscriber base presents a good opportunity to a marketer.A marketer could sponser news alerts,bill payment alerts etc.He could set up displays at the various centers of the service providers.Sponsoring of ringtones,wallpapers,games etc. also provide an opportunity.
 
Posted by: rtkrenn* Accepted Answer
9/14/2004 12:37 PM (CST)
I'd recommend dabbling in the space by trying to execute a very simple wireless campaign. Depending on your industry, you may be able to develop some sort of wireless sweepstakes, contest, or voting functionality. For example, you could run a campaign at a concert and give away a prize live on stage. Or, you could have a voting poll (similar to a "Cingular at the Half" where consumers can vote for a player of the game, or something similar).

The key is to keep the promotion simple...which tends to be effective and fun (all of which have a positive impact on the brand).

Hope this helps.
 
Posted by: alistair* Accepted Answer
9/25/2004 1:18 AM (CST)
As a mobile marketing vendor I might suggest a couple of quick observations to Aslah's question:

o By the end of 2004 there will be close to 1.6 billion mobile phone users worldwide. There are approximately 140 million mobile users in North America.

o Anedoctal research from many mobile marketing campaigns suggests response rate that exceed 20%. A sobering response when many conventional direct marketing campaign are considered a success if they achieve response rates that better 2%.

o The rules concern permission marketing are probably more pertinent to mobile marketing than conventional email or direct print marketing. A brand can be rapidly "injured" from a misdirected mobile campaign.

o The nature of the mobile phone medium requires a different style of marketing. The message can be interactive. It can contain text, pictures, video, ringtones etc. A single TXT message limits you to 160 characters. Take out 35 characters for the opt out
message and creative writing becomes the order for the day.

o To become a participant in this market sector is inexpensive. Costs are a fraction of what an agency might quote for a print or email campaign.

o A personalised campaign to your own optin subscriber list can literally be designed, tested and launched in 30 minutes. The plugin technology that we developed and market uses Microsoft Outlook as the client and the Internet to enable you to send an SMS message to over 550 mobile networks across the globe.

o Don't just talk about it ... do it. Consider mobile marketing as a highly effective communication channel to complement your existing TV, print and radio advertising.

Details of what we offer to the test community, existing agencies, SMS aggregators and carriers can be found at
www.mobimarketing.com

Email alistair@mobimarketing.com if you would like further details.
 
Posted by: Sharon Moderator Response
9/28/2004 8:07 PM (CST)
Hello all. I am closing this question. This is standard procedure when the question author gets busy and falls out of the conversation for a while – or doesn’t understand the procedure for closing.

Thanks for participating!
 


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