 |
This question has been closed, and points have been awarded.
| Branding Of Managed Services Products - Help! |
| Posted By: anoure on 11/6/2009 12:17 PM (CST) |
250 Points |
My client is a very successful IT solutions provider. They offer a full-range of services and products from the HP, Cisco, MS, SonicWALL, Trend Micro, etc. One of their offerings for the past 2 yrs has been managed services solutions. Which is a pretty broad term in the industry. They have had a difficult time selling this service as it is relatively new but white hot in the industry and so there's a bit of education that needs to go along with the selling and more specifically so defining of exactly what they do.
Recently, I've been asked to come up with some brand names to help define the products offered under this service.
The products are a basic monitoring service called "Basic", a proactive monitoring and response service called "ProActive" and finally a fully-managed service which is basically all you can eat buffet of managed services monitoring called, you guessed it, Fully-Managed.
All of the above 3 products have additional add-ons as well: 1) 24x7 onsite service and 2) backup and disaster recovery. These are two add-ons currently not called anything.
The sales team has not done a whole lot with selling this over the past two years as they are confused about what we actually do. We have done the homework of defining exactly what each product entails and exactly what each add on entails. Now we just need to rename them something that implies what they are. This is what I need help with.
Some competitors have used words like Safety-D, Watch Dog, Guardian, etc. I would like something that shows the multi-tiered aspect of this (basic is cheapest, fully-managed gives them everything and is most expensive).
I was thinking Silver, Gold, Platinum and then the add-ons maybe Plus. So Silver Plus, etc.
I would like some other ideas as these don't seem all that creative. Does anyone have any ideas of what I could call these 3 products and 2 add ons?
|
Get more answers ... ReTweet this!
Would you like to post a response?
|
Welcome to Know-How Exchange!
This is a collaborative community.
We welcome everyone's participation.
All you need to do is login.
Enter your account info in the box above (top right).
Not a member? Not a problem. Register here (it's FREE and EASY).
|
| Know-How Exchange powered by MarketingProfs |
|
|
