Question
Topic: Branding
New Slogan For Oil And Gas Industry Banner
Related Discussions
- Event Brand Design
- Horizontal Or Vertical Marketing?
- Need Title For A Product Launch Event
- Branding Using My Name - Play On Name
- Product Brands & Company Owners
- Need A Name For My All Natural Goat Milk Soap Busi
- Brand Character Social Media Presence
- Resian Jewellery Name Needed
- I Need Help With A Slogan For A Howlsale Company
- How To Handle "sub-logos" For Programs
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Branding)
- mgoodman 50,978 points
- Jay Hamilton-Roth 41,527 points
- Gary Bloomer 19,103 points
- Mike Steffes 7,353 points
- wnelson 6,940 points
- SteveByrneMarketing 6,741 points
- Peter (henna gaijin) 6,541 points
- Blaine Wilkerson 5,949 points
- cookmarketing@gmail. 5,171 points
- saul.dobney 4,438 points
- darcy.moen 4,308 points
- Mushfique Manzoor 3,978 points
- Gail@PUBLISIDE 3,635 points
- telemoxie 3,227 points
- ReadCopy 3,093 points
- Chris Blackman 2,605 points
- Levon 2,191 points
- SRyan ;] 2,159 points
- Deremiah *CPE 2,051 points
In the oil and gas industry, companies need to map, locate and manage their assets in a GIS (geographical Information System) database. My company helps by creating a "total" solution from Office to field and back.
The crowd is typically straight-laced but a year ago I did a concept for our field server (web database portal) and had a field technician holding a silver platter with the product on it. This added a little humor and caught peoples attention. It also gave our product a "face".
So I want this new idea to come across professional, yet creative.
Concept: Knowing where your O&G assets are is more precious than diamonds. Trust in our technology to keep track of your assets. Cutting-edge GPS mapping solutions to map and manage your field assets.
I was thinking we could have our product surrounded by diamonds to enforce the analogy. I chose diamonds because diamonds are historically very precious and hard to find. Any ideas on how to word-smith and make this a little bit better?
Also, would surrounding our product with diamonds, would I run the risk for people assuming we are expensive at first glimpse? If so, do you have other ideas for an analogy?
Thanks for the help!