Know-How Exchange : Student Questions

hi secretmeteora,
(read the full posting before you visit any links)

welcome to KHE, i see you have been a member of KHE for some time. we would like it if you filled in your profile a little bit so we could know more about you and therefor be able to help you more.

please read the Important guide lines (located to the right) #5 would be the of the most use to you for further posting.

please tell as what YOU think so we can better answer your question and there fore not give you information that you might have already found.

i am NOT tring to be mean or rude, and am sorry if you feel that i have been.

Now on to the HELP for you:

here is a past question:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=1226

it might be of some use to you.

try this power point presentation, pdfs, word doc, and websites i found:

www.mark.ucl.ac.be/materiel/Rein3812/rein3812-course%205%20-%20students.ppt

www.stratplanning.com/downloads/Toc.pdf

https://www.rh.edu/~laplacp/71002BuyerBehaviorandCRM.pdf

[inactive link removed]

here is the google search i did:

i came up with over 60,000 sites about the pros and cons of Gobal branding

https://www.google.com/search?q=Advantages+and+Disadvantages+Of+Global+Bran...

the links i gave you are off the frist two pages!!!! think of all the wonderful information that you could get if you just did a little work.

have a nice day

Carl Crawford

[Moderator: Inactive link removed from post. 2/17/2011]

WEll, I won't do the work for you, but I encourage you to examine these Global brands and come to your own conclusions (Hint: Benefits are related to profit , shortcomings are related to culture and brand equity)

www.sony.net

www.fedex.net

www.brandchannel.com

www.allaboutbranding.com

Good Luck!

Global Brand Name - Advantage
- known through out the world
- people can buy product anywhere in the world, so if they travel, they still can get their product

Global Brand Name - DisAdvantage
- expensive - you need to build the brand image everywhere
- the benefits of your brand don't necessarily work everywhere. For example, a global beer brand won't play well in muslim countries, where alcohol is forbidden.