Know-How Exchange : Customer Behavior

Uxus, this sounds vaguely like a homework question. Is it? Just curious...

- Shelley

uxus...

You say that you have "a good advertising campaign". On what basis do you measure it as "good"? If it is on the basis that it is successful at getting people into your store, then the "nobody buys" problem must lie either in the store itself, or with the product. In other words, your advertising is overpromising, while your product/service underdelivers.

You say that you cannot change the manufacturing, so if the problem lies with the product, then you have an insurmountable problem! If, on the other hand, the problem lies in the store itself, then the earlier advice in this thread sounds good.

Good luck,
Bob

You're asking the wrong question when you ask how to sell more of what you have.

You need to start with what your target audience wants. Who buys karaoke sets? What do they like about current offerings? What do they not like, or wish they had that they're not getting? What's important to them? What factors do they consider when they're shopping? How do they make the purchase decision? Etc.

When you have those answers, you'll have a chance to match their responses against your offering elements. You might find that you're not addressing the most important issues on their minds. You might find you're overpriced. You might find your product isn't seen as adequate to meet their needs. (Could be a product problem, or it could be a perception problem.)

If you're not selling any of these items, how can you say your advertising is good? Good advertising ultimately helps make a sale. Something is obviously not working, and your challenge is to figure out what that is.

Hope this shift in perspective will prove helpful.