Question

Topic: Research/Metrics

How Can I Get Resources For Market Intelligence?

Posted by Anonymous on 10/21/2004 at 5:08 AM ET 125 Points
One of my department want to know how to implement market intelligence for aquaculture industry, especially for shrimp feed market size. Our salesman report always said that our product is a market leader, but our sales revenue is decreasing for two year since 2002.
Meanwhile, Our COO get some news from competitor company in Association Roundtable last month, that the competitor production is increase significantly also in two years.
Now I have submit an proposal about how to get valuable information from field market about shrimp feed market size prediction.
What I really want to know, how can i get resources about market intelligence in this kind market situation? Our COO also told me to do some Field Marketing Audit, Does anyone know about pratical information of Marketing Audit?
Thanks before
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RESPONSES

  • Posted by bobhogg on 10/22/2004 at 6:29 AM Member
    lekopr...

    I think jstiles has it absolutely right - and how you assemble your particular jigsaw depends on how many pieces you can find!

    If you give us a little more information on your location/market, maybe some of us will be able to help you uncover a few more pieces!

    Good luck,
    Bob
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