Question

Topic: Strategy

Steps To Direct Marketing

Posted by Anonymous on 10/21/2004 at 11:48 AM ET 75 Points
We are designing a new CRM system, What Direct Marketing steps showld we be sure to include in the development stage?
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  • Posted by SteveByrneMarketing on 10/21/2004 at 7:10 PM Accepted
    Hi cmeyers,

    Steps To Direct Marketing: At most basic level --
    1. list development.
    - Start with your CRM list (buy or compile with others if you wish)
    - segment list for messaging – engineers would get different offer than marketing folks
    2. offer structuring
    - brainstorm two or more offers that are likely to get responses
    - test offers until you have a clear winner
    Just to help get you started. Try searching this site and Google.

    Good luck,

    - Steve
  • Posted by Carl Crawford on 10/22/2004 at 2:08 AM Accepted
    hi cmeyer,

    jett normally suggests www.crmguru.com for questions relating to CRM (he got mad at me last time i suggested this site, he said i was steeling his link)

    you also might want to check a few of the CRM links in the google ads on this site, they look like they might help.

    have a nice day

    Carl Crawford
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