This month only: Save $100 on PRO with code OCTOBER

Real-World Education for Modern Marketers

Join Over 607,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: E-Marketing

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Organization And Staffing Structure

Posted by Anonymous on 125 Points
How are most large organizations (750+) that use some type of Marketing Automation Software staffed to manage it, and the email function? To what degree is it centralized? Another way to say this: should organization centralize email function function / skill set / expertise. Should anyone be able to email?

  • Posted by michael on Accepted
    Joseph,
    Clearly you want a consistent message but email marketing is designed for quick action. Waiting for a certain someone to be in the office to actually send the mail seems counterproductive.

    Michael
  • Posted by Alan Mangelsdorf on Accepted
    Joseph -- Most of the better email automation tools make this a pretty easy task. You can draft and preview the email messages in advance and schedule their delivery. No one needs to be there to press the send button. There are many out there, but be careful -- you get what you pay for: free tools lack most of the functionality you need to really benefit. Look at marketo. It's got great functionality, but is not nearly as expensive as Eloqua.

  • Posted by carrie77 on Moderator
    Hi Everyone,

    I am closing this question since it''s more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.

    Thanks for participating!
    Carrie (Production Editor)

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!