This April Only: Save 30% on PRO with code ROCKETSCIENCE »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Professional Development Solutions
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 625,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Organization And Staffing Structure
Posted by Anonymous on
2/3/2012 at 8:15 AM ET
How are most large organizations (750+) that use some type of Marketing Automation Software staffed to manage it, and the email function? To what degree is it centralized? Another way to say this: should organization centralize email function function / skill set / expertise. Should anyone be able to email?
2/14/2012 at 3:43 PM
Clearly you want a consistent message but email marketing is designed for quick action. Waiting for a certain someone to be in the office to actually send the mail seems counterproductive.
2/14/2012 at 7:52 PM
Joseph -- Most of the better email automation tools make this a pretty easy task. You can draft and preview the email messages in advance and schedule their delivery. No one needs to be there to press the send button. There are many out there, but be careful -- you get what you pay for: free tools lack most of the functionality you need to really benefit. Look at marketo. It's got great functionality, but is not nearly as expensive as Eloqua.
2/18/2012 at 8:56 AM
I am closing this question since it''s more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Why the Future of Digital Marketing Is Pure PR
by Gerald Heneghan
10 Email Best-Practices [Infographic]
by Verónica Maria Jarski
The State of SEO in 2014
by Ayaz Nanji
Three Email Marketing Improvement Challenges for 2014
by Karen Talavera
How to Craft the Perfect Email Subject Line
by Dmitri Leonov
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with