Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Emails Vs Postcards
2/20/2012 at 1:24 PM ET
What is the rate of leads generated through post card mailings vs email marketing.
I don't care about costs factors just leads.
2/20/2012 at 2:22 PM
Since cost is no factor and there are +'s and -'s for both, I suggest that you create a strategy, with similarly strong content and perform test to your market demographics.
2/20/2012 at 7:44 PM
Rates vary depending upon the quality of the list(s) used, the offer made, the product being offered, etc etc etc. The variables are many and varied. Much like comparing apples to oranges unless you can add more parameters/attributes you wish to measure.
For example, are you using the exact same image, copy and offer to the email list as to the paper recipient list?
2/20/2012 at 8:14 PM
If you have a solid inhouse email list that was created from people who have purchased from you or have expressed an interest in your company or product, email marketing will beat out postcard mailing in nearly all cases.
If you are truly prospecting for totally new contacts, postcards may not have as high a response rate, but may be the only way to reach your target prospects. For postcards, always have a strong offer, and drive them to your website so you can track response rates, ideally with a landing page dedicated to the campaign.
Postcards are often lucky to generate a 2% response, but properly executed email campaigns will can generate rates higher than, and at a much lower cost.
3/1/2012 at 8:40 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
The Dark Side of Content Marketing [Infographic]
by Verónica Maria Jarski
Five Email Mistakes Even the Experts Make
by Amanda Kiviaho
How to Build an Instagram Influencer Campaign in Six Steps
by Ryan Stewart
The Top 10 Keys to Writing Attention-Capturing Subject Lines
by Curt Keller
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with