What is it you sell? To whom? What's the lifetime value of a customer? What makes you special/different? Are these follow-up messages for different stages of your marketing/sales effort?

Hi -
thank you for your quick response. I am selling event planning services. The service level and creativity provided by my team separates us from other companies. I want to use these as 1) followups for qualified leads that come in 2) to keep in touch with past clients that we have worked with 3) to send to those who i would like to develop a business relationship with. Thank you again!

If you've already had the opportunity to meet/speak with a potential client, a short hand written card (without a business card enclosed) thanking them for their time is always appropriate.

In today's digital age, the personal touch gets overlooked. I think this gesture can set you apart from many of your competitors.

Once you make a personal connection, they are more likely to pay attention to other information you may send.

Good luck with your new venture!

Thank you for your response. If you know of any creative ways to give the personal touch that would be greatly appreciated!

First question...are you selling yourself or are you selling your product...event planning services. Keep this in mind.

Second...There is creative and there is cheesy. Don't be cheesy in your follow-up because then your company would be thought of as cheesy event planning company.

Creative could be creating a series of postcards each with a picture of an event or some aspect of the event that your company recently did on one side and a personal message on the other that notes what your company did to make the event special, fantiastic, or unique for your client. The personal touch is important and is also creative in its own right.

Hope this helps.
Theresa

Thank you for your post Theresa. I definitely have to choose a fine balance between creative and cheesy.

The pop corn and the hoop idea? Don't do either of them.

Instead, send a simple letter or card on which you give a ballsy, larger than life guarantee: 100 percent satisfaction or the client gets double their money back. Something of huge, huge tangible value. Then stick to it—honor it, live up to it. Exceed expectations.

This really depends on who your potential client is. If they are professionals, I think a thank you note would do. If you want to send them a token, you can probably send something they can use like a flash drive, planner and the like. If you potential clients are parents or teenagers, find out what they like and send it to them with a note. :)

Keeping customers or prospects informed of recent, successful events that you have done may trigger a new idea in their mind.

Thank you to everyone for their responses. They have been extremely helpful!