Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Relaunch Of A An Already Failed Product
6/27/2012 at 6:21 PM ET
I need your advice about what s the best way to relaunch a product that was badly first launched.
6/27/2012 at 6:51 PM
It depends on the customer base, the industry, and the product itself. It would also be helpful to know WHY the first launch went bad.
It's impossible to answer your question without some additional information. The pat answer would be, "don't launch it the same way it was launched last time."
6/27/2012 at 7:23 PM
tell me about your industry, product, company and especially customers in detail. only then i can answer.
6/27/2012 at 8:05 PM
Is it possible to rename the product or come out with an extension or improvement to the product? You did not say why the initial launch failed, but if the product has some negative feelings in the minds of you prospective customers a relaunch with a different name, model or feature set might improve your results.
6/27/2012 at 9:46 PM
Just because an initial launch was badly handled it does NOT logically follow through the product failed. Could you supply more details?
6/27/2012 at 10:25 PM
You might consider not "launching" the product at all. Instead, figure out where the problem resides (awareness, consideration, trial, etc) and come up with strategies to address the particular problem(s).
Another approach is to find some people who love the product and build from there.
6/27/2012 at 11:03 PM
by the way, the most important question is :
WHY THE INITIAL LAUNCH FAIL?
6/28/2012 at 8:03 AM
And you want to relaunch this product because...?
Because it's a great product?
In whose mind?
What objective research do you have to back that up. (The emphasis should be on "objective,")
Do you have even the remotest reason - and can you objectively support that reason - why this product failed.
7/5/2012 at 11:40 AM
please provide more details.
One option would be to relaunch the product in a different geography, different market, or through a different channel of distribution.
Another option would be to begin with marketing research, using a "ready aim fire" rather than a "ready fire aim" process.
7/12/2012 at 8:41 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
Carrie (Production Editor)
BACK TO TOP
Post a Comment
Five Simple but Often Overlooked Ways to Boost Your Email ...
by Meera Kothand
YouTube Film School for Marketers: The Scrappy Upstart's Cheat ...
by Lena Brooks
The Most Effective Digital Lead Generation Channels
by Ayaz Nanji
Six Essentials for Good Storytelling—and Great Content ...
by Jennifer Smoldt
Six Email Habits That Are Alienating Your Customers
by Tink Taylor
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with