Question

Topic: Student Questions

How To Establish A Brand For Wheat In India?

Posted by Anonymous on 11/10/2004 at 10:56 AM ET 125 Points
The question primarly aims at the strategy and the process on how to establish a brand for WHEAT in INdia as There is no branding in this category nor even regionally. so kindly tell me the strategy or the process that sholud be undertaken for this?
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RESPONSES

  • Posted by SteveByrneMarketing on 11/10/2004 at 5:08 PM Accepted
    Hi paharia123,

    Same steps as for branding anything (search past questions – branding steps or process).

    Discover what’s unique about your wheat, name it and communicate it to the target audience. I think there will be more branding of food commodities as time goes on. For example, coconut doesn’t have strong consumer brand like many other everyday foods.

    Here’s interesting link to wheat brands --

    “Bravo is a new soft red wheat out of Ohio. It is a beardless white chaff variety with excellent test weight and straw strength. Bravo is resistance to powdery mildew and leaf rust and has excellent yield potential. Bravo has excellent milling and baking quality.”

    Source:
    https://www.michcrop.com/SeedDirectory.asp?section=1

    hope this helps,

    - Steve
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