Know-How Exchange : Student Questions

hi iababe03,

try these past links:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3822

https://www.marketingprofs.com/ea/qst_question.asp?qstID=3944

here are some general guide lines for a business proposal:

Presentation Issues

• Start all new sections (but not sub-sections) on a new page
• Do not use personal pronouns (e.g. I, we, you) in a business report
• Use a numbering system to structure your work
• Present your work professionally, using plenty of while space
• Use double line spacing between paragraphs rather then indenting the first line of each paragraph.

Writing an Executive Summary

An executive summary should:
• provide a succinct, one page account of the report
• outline the objectives of the report
• explain the background to the problem
• discuss the key issues and themes identified in the analysis
• list the key recommendations of the report.

Writing an Introduction

The Introduction should:
• briefly describe context
• identify the general subject matter and context
• describe the change, problem or issue to be reported on
• define the specific objectives for this report
• indicate the overall answer to the query explored in the report
• outline the scope of the report (extent of investigation)
• preview the report structure
• comment on the limitations of this report and any assumptions made.

Writing Recommendations

Recommendations should:
• be action oriented
• be feasible
• be related logically to the Discussion and Conclusions
• be numbered (where there are several Recommendations)
• be arranged in order of importance
• be brief.

Writing a Conclusion

The Conclusion should:
• relate specifically to the objectives for the report set out in the Introduction
• be a list of numbered points
• follow logically from the facts in the Discussion
• be clear-cut and specific
• be arranged so that the major conclusions come first
• be short (full explanation is given in the Discussion section)
• identify the major issues relating to the case.

Appendices should:

• provide detailed explanation serving the needs of some specialised readers
• be clearly and neatly set out
• be numbered (or lettered)
• be given a title
• be arranged in the order that they are mentioned in the text
• be related to the report’s objectives and not just ‘tacked on’
• be listed in the Table of Contents.

hope this helps

Carl Crawford

For your assignment, Carl's suggested outline might be a bit extreme. (Sorry, Carl! Love ya, though!)

You should click the Search Questions link on the right side of this page. Try the keyword "proposal," then sniff around some of the old Q&A threads to find advice and (especially) links to other resources.