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This question has been answered, and points have been awarded.
Do Live Marketing Campaigns Work?
Posted by Anonymous on
11/21/2012 at 5:31 AM ET
As and event manager in the UK, I understand what events can bring to brands and business, whatever the marketing purpose is. However, what is important is the ideas of our potential clients. Marketing can make people anxious and one successful way of abolishing that is events. Do you think live marketing is effective in the provision of new clients, awareness and improved sales? How do we get target markets interested?
11/21/2012 at 5:38 AM
To be quite honest, this sort of thing works great when you have already established what your clients like and don't like. There is no point in having a dog show when all your best clients like cats.
When you know what your clients like, that is the time to get real.
Now getting target markets interested means finding their "sweet spot". Since you are an event manager already you will have some customers on your books and can look at their demographics - and a few other things too (such as what they like and don't like). With that you can begin to sort out what kind of events will work - and which won't.
Hope this helps,
11/21/2012 at 8:21 AM
Done right - meaning properly planned and executed - and depending on the nature of your product or service, live events can provide a tremendous boost to sales. Note the emphasis on planning and execution.
11/21/2012 at 9:40 AM
Live marketing works when you implement a strategic program to perpetuate your message for weeks after the event, to educate your audience and keep the message alive.
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