CRUSH Expectations! Go PRO for $19/month in April! »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Gettiing Product Reviews On Leading Review Sites
12/4/2012 at 10:19 AM ET
Recently I discovered our top 3 competitors were reviewed and rated by two respected review sites. This obviously generates traffic for the brands reviewed as well as link benefits. I follow these review portals and writers, tweet their stories out, interact with their brands but my brand was overlooked. How can I get these sites to consider my brand? Any tips would be appreciated.
12/4/2012 at 10:55 AM
Why not simply ask for reviews from the sites in question?
You might also want to approach existing clients and customers and ask them if they'd be willing to contribute similar reviews to other review sites within your niche. Any reviews you gain need to be the real deal because fake reviews can and will, in the long term, bite you in the rear and damage your credibility.
12/4/2012 at 11:36 AM
Firstly, I agree with what Gary says.
My point is more general - why do you want that kind of traffic? Just getting any Tom Dick or Harry to visit is not the sort of progressive marketing technique I endorse. There is too much power left in the hands of others.
My point is that if you hit a niche - your ideal customer's needs - and meet that using highly targeted *paid* advertising, you have some control over this. You can
(1) Easily adjust your message, landing pages and so on
(2) Easily adjust bid pricings
(3) Discover where your best leads are coming from and so be able to pay lots more for this kind of lead - that give you an estimable degree of profit.
(4) Most importantly, the signs of a drop off in traffic are visible - and to some degree under your control. You won't be flying out one morning on the basis of traffic that disappears by the time your flight has landed.
These four things along with some other techniques that are not so hard to learn give you real control over your traffic sources.
To your success,
12/5/2012 at 8:11 AM
You might also consider helping the reviewer by writing up a "fair" comparison between your product and the ones they reviewed. Make it easy for them to see if including your product for review would be a benefit to their readership.
12/16/2012 at 8:51 AM
I am closing this question since there hasn't been any activity in 10 days.
Thanks for participating!
BACK TO TOP
Post a Comment
50 Horrible Cliches You Need to Stop Writing and Saying Right ...
by Verónica Jarski
Three PPC Landing Page Tips Hardly Anyone Takes Advantage Of
by Johnathan Dane
Four Tools for Endless Content Ideas
by Rebecca Haynes
Your Handy Cheat Sheet for Writing Headlines [Infographic]
How to Create Content 10X Better Than Your Competitors' ...
by Verónica Jarski
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with