Know-How Exchange : Research/Metrics

Raphael

Then you are asking the wrong people, and then not listening very hard.

First, this is a marketing forum, not a banking one. You want benchmarks that are very specific banking industry benchmarks, not generally applicable marketing benchmarks. There is only a small and random chance that a banking-marketing expert will be on this forum, and then that they will feel like giving you this very valuable information free.

Free advice: You need to reposition, retarget.

For a start, take some earlier advice and ask the ABA whether they can give you this information. Talk with your opposite-numbers in other banks, if you have any...

If all else fails, conduct some independent research, if you really want to try to get the figures.

Notwithstanding my second paragraph above, MP/KHE is without doubt the most highly participative and pro-active marketing forum I've ever seen, a view I know is shared by many of my colleagues.

Many of us assist people who are trying to improve their marketing skills, free of any charge, in the belief that by doing so we are helping the world of marketing generally, and we may even be able to create a work-project for ourselves down the track.

There are two broad groups of people here; Professional marketers and business consultants who conduct projects like yours in order to make our daily living (and students, who will one day become professional marketers). Then there are people who sail in, use all their opening free points to ask one deep and meaningful question, the answer to which may help reshape their entire universe. and they expect incredibly detailed,and insightful knowledge to be handed over - free - without even completing their bio or providing the slightest piece of background about their business, not even stipulating which of the seven continents they occupy, far less even specifying the country in which they operate or the company they work for.

Anonymity is great, especially if you are asking a question you don't want traced back to your business, but throw us some crumbs here, people are trying to help you, but they are not completely clairvoyant!

Why don't you just hire someone from here like kwinters, prbypr or Michael Goodman to establish the benchmarks for you? If the answer is truly important to you, then you should have the budget allocation to get the job done professionally, and exclusively for your bank.

And if the information is worth having, then actually having it will give you a significant competitive advantage, won't it?

Unless, that is, blanalytics response above was correct, and you need to ask yourself deeper, more fundamental questions about your strategic marketing direction, initiatives, measures and ROI before you attempt to apply other people's measures, benchmarks or industry averages to your employer's business, perhaps without getting the basic elements of your marketing correct first?

Finally, if you are dissatisfied with the answers your question has elicited form the forum, you can always contact the moderator and ask for your points back.

Hope this helps.

Oh, and Happy Thanksgiving!

ChrisB