Question

Topic: Research/Metrics

Teenage Attitude And Skin Care Research

Posted by Anonymous on 125 Points
we have been asked to come up with some business relevant consumer insights about teenagers - attiudes, reaction to communication, brand choice, buzz marketing with some emphasis to skin care especially acne and zits. we need to know unique ( participative, fun and cool) tecniques and ideas to get them. talking 1-2-1 - yes - but they never open up - in groups they always go out of control and never tell the truth - how can we get some real truths from them. appreciate help in techniques , suggested readings and business insights if we may...
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RESPONSES

  • Posted by Carl Crawford on Member
  • Posted by Chris Blackman on Member
    .. and if somehow you can link this to free funky downloadable cell phone ring tones (maybe as a paticipation reward), then stand back and watch them rush in!

    Good Luck!

    ChrisB

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