Question

Topic: Student Questions

Launching Any Brand In Rural Market

Posted by Anonymous on 11/17/2004 at 11:07 AM ET 250 Points
i have been given an assignment of launching any brand from FMCG to Consumer Durable in a rural market.Seeing the present scenario where biggies like HLL are shifting their focus from Masses to Classes,concluding that the rural market potential is not that easy and ambitous as it looks like,i am a bit confused with tyhe way to approach for it.there are villages whre the people are getting as modern as we are,but again in some places they hav the typical sterio-type mentally of a villager.right now the only product i can think of is FMCG product,as because in this product category i can only think of low priced products,closely related to household products.so for that i need some direction to approach.
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RESPONSES

  • Posted by Mushfique Manzoor on 11/18/2004 at 3:15 AM Accepted
    hi debarshee

    your post didnt give much information on what you think on your assignment. As a student(since it is in Student Queation category), when you post a question reagrding your assignments please try to give us your view point of the problem. We would love to help you if we see that you are trying but face some obstacles.

    Give us more information reagrding which product you have ultimately decided to launch (for your assignment), Consumer Durable or FMCG or anything else and please tell us why did you choose that product and what you want to do for launching. Trust me, folks here will help you out.

    however, the following links are some questions on FMCG and Consumer Durable positioning in Rural India that were asked in this forum. These might give you some food for thought.

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=3044

    https://www.marketingprofs.com/ea/qst_question.asp?qstID=2766

    hope this helps. Please come back and share us your thoughts, so that we can help.

    cheers!!
  • Posted by SRyan ;] on 11/29/2004 at 11:41 PM Accepted
    I'm going from memory here...

    A while back a student posted a question about marketing candy (I think it was Cadbury's) to rural India. It was a fairly long Q&A thread, and you might find some ideas there.

    Try the Search Questions link on the right side of the page. Use a keyword like "rural" or "india" to see what comes up.

    It's worth a shot!

    - Shelley
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