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Topic: Branding
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Sample Brand Strategies
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I've looked around for sample brand strategies without much luck. I'd like to know what others put in their brand strategy documents
- what does a basic table of contents look like in a bs?
- where is the line drawn between branding/marketing advice and business/financial advice?
I do realise that in most cases this is a confidential document, but I'm sure that must be samples out there. I have a few from univeristy but they are so bland and dated its not funny.
Any help would be much appreciated.
Thanks
J.