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This question has been answered, and points have been awarded.
Sample Brand Strategies
Posted by Anonymous on
11/17/2004 at 11:28 PM ET
I've looked around for sample brand strategies without much luck. I'd like to know what others put in their brand strategy documents
- what does a basic table of contents look like in a bs?
- where is the line drawn between branding/marketing advice and business/financial advice?
I do realise that in most cases this is a confidential document, but I'm sure that must be samples out there. I have a few from univeristy but they are so bland and dated its not funny.
Any help would be much appreciated.
11/18/2004 at 12:03 AM
A bit of advice:
Before you post a question, I think you should go to the
section of Know How Exchange. If you had, you would have already found:
…and this tidbit: “Describe a brand strategy in general:
Focus on how a brand fits into the overall company strategy, brand goals, success criteria/measurement."
[with thanks to KHE's BobetteKyle,
who posted that explanation]
[Search phrase used: “brand strategy”]
Hope this helps!
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