Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 614,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Sample Brand Strategies
Posted by Anonymous on
11/17/2004 at 11:28 PM ET
I've looked around for sample brand strategies without much luck. I'd like to know what others put in their brand strategy documents
- what does a basic table of contents look like in a bs?
- where is the line drawn between branding/marketing advice and business/financial advice?
I do realise that in most cases this is a confidential document, but I'm sure that must be samples out there. I have a few from univeristy but they are so bland and dated its not funny.
Any help would be much appreciated.
11/18/2004 at 12:03 AM
A bit of advice:
Before you post a question, I think you should go to the
section of Know How Exchange. If you had, you would have already found:
…and this tidbit: “Describe a brand strategy in general:
Focus on how a brand fits into the overall company strategy, brand goals, success criteria/measurement."
[with thanks to KHE's BobetteKyle,
who posted that explanation]
[Search phrase used: “brand strategy”]
Hope this helps!
BACK TO TOP
Post a Comment
What the ALS Ice Bucket Challenge Can Teach Us About Content ...
by Lauren Covello
Top Website Best-Practices to Boost Your SEO
by Lee W. Frederiksen
How Big Businesses Use Colors to Affect Your Emotions ...
by Verónica Maria Jarski
The Emotions That Make Images Go Viral
by Ayaz Nanji
Five Ways Color Affects Brand Development
by Jon Feagain
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with