Know-How Exchange : Student Questions

Don't understand the question. Obviously service is an important element of the marketing mix in many industries/product categories. In some it's considered part of the product [offering]; in others it's literally a support element in the marketing mix.

If we know the industry and product category, we can probably offer some thoughts on the effect of service on customer satisfaction.

Otherwise the generic answer applies: "It depends."

A zillion of your fellow classmates have been posting similar questions here.

Visit the Search Questions link on the right side of this page. Try keywords like "marketing mix" or "customer satisfaction."

Have you visited the Important Guidelines page? Please go there and read everything, especially ITEM FIVE. It might help you understand how to reframe your question, which you can do by adding your own comments to this thread.

Or it might help if you ever post a new, better written question!

Shelley