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Topic: Just for Fun
Microsoft Marketing Mindset?
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A 'long' time friend of mine,Dave Stroble,said that I was too customer focused to be in marketing,anyway,and I should be glad I'm not in that field.When I asked how could that be(isnt customer focus the core of marketing?),he went on to say the following:
"Marketing is not about giving the customer what he wants,or even finding out what the customer wants and trying to get engineering to create it.It's about selling the customer what you already have.Whether thats product,talent or pre conceived notions.If the needs of a customer occasionally overlap with an actual product,thats merely random coincidence.
Marketing people are customer focused in the sense of always thinking about why customers arent buying enough stuff,and how to get them to buy more.You're customer focused in the sense in caring about what customers need,and helping them accomplish it,even if that doesnt result in selling anything."
What do you guys think about this quote?I wonder if his 'friend' just happens to work for microsoft's marketing department?