Question
Topic: Student Questions
What Is Sean John's Pricing Strategy?
Sean John brand, a signature brand of Sean Combs, price their products on the high-end scale and place their products in department stores such as Macy's and Robinson May. How is Sean John able to price their product at a high level, while tailoring their product to males ages 18 to 40? Their products is tailored toward urban wear. But how does the company survive with such high prices?
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