Question

Topic: E-Marketing

How Do I Select Target Respondents?

Posted by Anonymous on 12/3/2004 at 7:38 PM ET 25 Points
I need to do research to obtain the most qualified target respondents for a new product. How do I develop this list? What criteria do I follow to determine the validity of this sampling?
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RESPONSES

  • Posted by Peter (henna gaijin) on 12/4/2004 at 2:05 PM Accepted
    Your question is very broad - first you talk about determining who to target for a new product, but give no information on the product. Then you mention sampling, which would refer to doing some form of test marketing - but you didn't provide details.

    So, vague question begets vague answer. You target the customers who will be most profitable to sell to. Pick the low hanging fruit. Who is easiest to sell this product to with the least sales cost and highest selling price.

    Sampling - can't answer that. if you are selling enterprise software or capital equipment, you wouldn't sample at all. If you are selling a consumer good, then you probably would use a test market.

    Sorry about the vagueness of the answer. If you want more specifics, please provide us with more specifics.
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