Question

Topic: Advertising/PR

Creativity Required - Marketing Plan For India

Posted by Anonymous on 12/30/2004 at 10:30 PM ET 250 Points
Hello everyone! I received extremely good responses previously and im looking forward to creative concepts.
Im supposed to come up with a plan for India.

Things i need advice on:

What information should i seek to develop a Advertising & Promotion Plan?

What information is crucial in determining how to market in a developing country?

What cultural aspects should i incorporate into the marketing plan?

Any advice on creating 2 year plan for A & P Plan for india?

Considerations:

My business is B2B and targeting future investors coming into or planning to enter the markets, like MNCs.

So what channels of communication would be appropriate to target future investors?

My product is extremely technical.. It is placement equipment, which assembles PCBs to be used in electronics...
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RESPONSES

  • Posted by Peter (henna gaijin) on 12/31/2004 at 2:04 AM Accepted
    Manufacturing equipment used by companies assembling printed circuit boards targeted to MNCs? This sounds like more of a global market than a local/national one.

    My gut says that just advertising in India won't work - I think you will need to work with the global media and trade shows to get your message out. The manufacturing or process engineers are likely going to look for solutions from anywhere, so if you only promote inside of India, you may miss them.
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