Question

Topic: Research/Metrics

Country-of-origin Influence On The Brand Value

Posted by Anonymous on 100 Points
I'm researching the best practices in developing a brand associated with a country or region. I'm curious if there is a study that explores how association with a country-of-origin of a brand influences the consumer choice.

What metric would you suggest for gauging association that consumer have for a product (brand) from a certain country or region?

Thank you in advance.
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