Question

Topic: Branding

Brand Name Needed

Posted by Anonymous on 2/5/2005 at 4:38 AM ET 250 Points
Product name is needed for electrical conduits made of plastic. The distinct thing about the product is that they will be the first ever electrical conduits that are manufactured in compliance to international standards. They will be marketed to households, commerical projects (apartments, plazas) and so on. They will also be the first 'branded' product in the marketplace. so far there are no 'branded' conduits in the market and they do not conform to any standard either. also these will be made out of pvc and will be black in color.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 2/6/2005 at 11:00 PM Member
    What are the criteria for the name you'll select? If we know that, we have a much better chance of coming up with candidates that are on target for you.

    What's the BENEFIT of the product? Being in compliance with international standards doesn't sound like a benefit to me. Why is that important?

    You need to be very clear about the positioning benefit. Otherwise there's no way to tell if a name is appropriate or not.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Branding)