Question
Topic: Branding
Stupid Name For An Airline
I remember seeing something on the TV either PBS or TLC on branding/advertising about an airline either in England of Australia wich showed the whole multi-million dollar process of launching the new airline but I kept thinking to myself..."this is a stupid name for an airline". I never saw the show again or heard of the airline either. I wouldn love to know what was the airline and where are they now. This was sometime in the last 2 or 3 years...
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