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Know-How Exchange

Topic: Branding

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This question has been answered, and points have been awarded.

Product Facts About Head And Shoulders

Posted by vivek_ranchi2 on 125 Points
HI
I needed information regarding HEAD AND SHOULDERS (P&G - Shampoo ) for the following topics for my presentation .
Product tree,
Industry structure,
Category,
Market structure,
Segmentation of the category,
Brand,
Comparision of History and Today,
Relevances to todays consumer,
Brand line extension strategy followed in that brand, etc

Thanks and awaiting a warm response

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