Know-How Exchange : Research/Metrics

You might take a look at the web benchmarking study done by https://www.e-consultancy.com
The benchmark info is located here:
https://tinyurl.com/2sbgd
Keep in mind that this is a UK-based site.

There's also a great deal of information to be found
at https://www.emailsherpa.com/

You might also be interested in some additional detail on what you can measure in a free book I wrote for Lyris which you can find here:
https://www.lyris.com/email_book/

Finally [shameless plug], I invite you to come discuss web analytics with others at the Emetrics Summit in London in May and Santa Barbara in June:
https://www.emetrics.org/summit604

Hi

If you've been running this campaign for a while, then you have your benchmarks - your own measures.

Though you can (& should) look at industry averages, they're not a guide to how your own campaigns are performing. A book seller will get a higher conversion rate than a computer shop - you can't really compare them. So look at the industry benchmarks to understand how the shape of your campaign response varies from the benchmarks.

Then, over time, try to beat your own benchmarks. keep testing new ideas (one at a time) to see what you can do to improve.

And remember that your customers are a moving target - their attitudes will change over time. If you're not measuring & testing, they'll leave you behind.

hth

Will Rowan
https://www.morningpapers.com