Question

Topic: Branding

Strategies For Marketing Lighting Fixtures In A Relatively New Industry

Posted by Anonymous on 3/17/2004 at 4:07 PM ET 250 Points
I'm a brand coordinator of lighting fixtures and I'm looking for some more effective strategies for promoting and marketing this product. The industry is relatively new with only 3 major players, but it is important to try to be number 1 in the minds of the clients and to have a monthly sales promotion
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RESPONSES

  • Posted on 3/17/2004 at 4:19 PM Member
    Could you please ellaborate on more effective than what???
  • Posted by Blaine Wilkerson on 3/17/2004 at 4:52 PM Accepted
    As far as strategy goes, Nicolas hit the nail on the head. I would take his advice.

    Plus, I'm curious, the country you live in just now started utilizing light fixtures? Also, why do you think it is important to have a monthly sales promotion?

    If you are asking us for help, please clarify your question. Otherwise are you wanting validation that being number one with a good sales promotion is the key to success?

    Elaborate a bit and we can give you more specifics.

    Thanks.
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