Question

Topic: Student Questions

Lead Generation--is It Worth It?

Posted by Anonymous on 4/29/2005 at 8:32 PM ET 50 Points
I am on a lead generation team for a technical company and the problem is we seem to just be calling random organizations and haphazardly. Why am I there if I am not being supported properly to do my job.
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  • Posted by Peter (henna gaijin) on 4/29/2005 at 8:46 PM Accepted
    If your question is "Why am I there if I am not being supported properly to do my job", then you need to answer that yourself.

    If the question is "Lead Generation--is It Worth It?", the answer is that it sure can be, but not every lead generation method is useful. You may want to take a look at what is being done and see if you can find ways to improve it.
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