Question

Topic: Research/Metrics

What's The Difference Web Metrics Vs Web Analytics

Posted by Anonymous on 5/10/2005 at 8:10 AM ET 250 Points
I am unsure what the difference is. Can someone explain?
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  • Posted by Chris Blackman on 5/10/2005 at 8:44 AM Accepted
    Not sure there is any one standard definition so here's my view on it:

    Web Metrics are the measurements made of a users visit, what they clicked, pages they visited, where they entered and exited, what they bought or looked at, how long it took, etc. Also applies to aggregated measurements made of many users visits.

    Web Analytics is the term used for the software to perform, as well as the science of, turning all that data into usable information that helps you improve the performance of the website to make it more productive for both owner and user.

    Hope that helps...

    ChrisB
  • Posted by Markitek on 5/10/2005 at 10:15 AM Accepted
    You analyze metrics.
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