Know-How Exchange : Branding

Kimmer

I have visited your website and from the content I don't believe you have a credible story to tell on Re-Branding your city. Perhaps you are "hiding your light under a bushel" but the Mayor will probably check out the website like I did...

Where I think you do seem to have credibility is in managing projects. So why not approach the Mayor for a discussion about the whys and wherefores of Re-Branding (look at the valuable input above first) and make your offer around the project management of the Re-Branding exercise.

You could offer to create the project outline, identify the prospective service-providers, manage the timelines and budgets, and create a submission based on the efforts of the service providers you identify, for which you could be paid a retainer plus a percentage of the total project fees.

That way, if they decide not to proceed once you've put the "bid" together, you still get your retainer.

Knowing municipalities, I expect they will want to tender every major project component anyway, usually awarding the work to the lowest bidder. You would need to provide a competitive and tranparent process that matches their standards and requirements (because they are publicly accountable to the taxpayers).

Hope this helps.

Good Luck

Chris B