This April Only: Save 30% on PRO with code ROCKETSCIENCE »

Real-World Education for Modern Marketers

Join Over 624,000 Marketing Professionals

Start here!

Know-How Exchange

Topic: Research/Metrics

Search more Know-How Exchange Q&A from Marketing Experts

This question has been answered, and points have been awarded.

Conjoint Analysis Examples

Posted by rayrogowski on 250 Points
I am seeking a clear step by step example of a conjoint analysis from question development thorugh mathmatical analysis. Specifically, I would like to know if anyone has an Excel add-in or can send me an example to tear through and understand. I have several books on this topic but none are very clear as to the analysis part.

Post a Comment

Most Popular

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!