This July Only: Save 30% on PRO with code SUMMER30 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 616,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Conjoint Analysis Examples
6/23/2005 at 3:39 PM ET
I am seeking a clear step by step example of a conjoint analysis from question development thorugh mathmatical analysis. Specifically, I would like to know if anyone has an Excel add-in or can send me an example to tear through and understand. I have several books on this topic but none are very clear as to the analysis part.
6/23/2005 at 3:48 PM
Do a search on "sawtooth software". I think they have a number of white papers on subject
6/23/2005 at 10:12 PM
Thanks, I checked them but there is not much detail there. I am looking for a compete analysis I can pull apart and learn from.
6/24/2005 at 4:07 AM
I would have recommended the Sawtooth website and their white papers as well.
You might need to try to track down a company that has used conjoint.
Alternatively, see if a market research company can assist.
Last time I used conjoint, I had 112 possible product/features combinations, their utility and likely take-up.
At that point, it became a diplomatic game amongst the project stakeholders and a game of what was/was not possible from an implementation/development/sales perspective, as well as corporate and product objectives.
6/24/2005 at 11:38 AM
You may of already seen these examples but they may help"
The 3rd link is an example used for credit cards and the last link is a case study for conjoint analysis for consumer preference for broadband services in Japan which is an interesting read.
Hope these help.
BACK TO TOP
Post a Comment
How Much Do Chief Marketers Get Paid? [Infographic]
by Ayaz Nanji
When Being Banned Becomes a Big Win: Four Lessons From Beats by ...
by Gabie Boko
It's a New Brand World: 14 Things You Need to Know About ...
by Linda Kearns
Has Google Penalized Your Website? SEO Can Help
by Joe Chierotti
10 Marketing Lessons From the World Cup
by Josh Haynam
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with