Question

Topic: Branding

How To Conduct A Concise Market Reseach And Analysis

Posted by Anonymous on 4/2/2004 at 2:46 AM ET 125 Points
I would like to conduct a market reseach about customers perception of our company vs our competitors.How do I start as I am new in this field,how do I develop the reseach objectives for a competitor analysis, copmany analysis, and market analysis. what could be the suitable Terms of reference for a reseach consultant.
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RESPONSES

  • Posted by Chris Blackman on 4/2/2004 at 2:52 AM Accepted
    I am assuming you have some budget to use on an external research firm to do this work for you?

    Many years ago, as a junior marketer, I was faced with an identical problem. I knew I needed to know what my customers thought of my firm versus the competition, but had no idea how to get that knowledge fast!

    The simplest way to get this done would be to call in a reputable market research company or consultant, explain to them what you want to know, and ask them to draw up a brief for you to approve.

    Chances are, you'll get a document back thet outlines precisely what you need to know, and how the firm will go about getting the information/research results for you, and how much it will cost.

    If the dccument is off-target, you can talk through the issues with the consultant, have them alter the document, and then sign it off and proceed with the research.

    This method gets you expert help immediately, won't cost you any more (in fact it will probably cost you less) and you and the research firm will be in tune with the project from the very beginning.

    Good Luck!

    Chris B

  • Posted by Blaine Wilkerson on 4/2/2004 at 8:48 AM Member
    I agree! Give the points to these two! I was gonna suggest you contact them anyway!

    Good Luck!
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