Branding - Branding is a sheer waste of time and business resources. Discuss. from Anonymous: MarketingProfs Question 926

Topic: Branding

Branding Is A Sheer Waste Of Time And Business Resources. Discuss.

Posted by Anonymous on 4/8/2004 at 1:24 PM ET 250 Points

what am i trying to answer, the advantgaes and dsiadvantages or what?

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Posted on 4/9/2004 at 6:00 PM Accepted

The answer can be yes or no depending on your own personal bias.

If your bias is that branding is all about puffery and image advertising and creating brand personalities that it takes a PhD to understand, then the answer is no.

If your bias is that branding is a way to create a sustainable differentiation in the marketplace that magnifies the effectiveness of your marketing program, the answer is yes.

You can tell my own bias. The fundamental thing is not to blame poor marketing performance on lack of brand. It's not a panacea. You need good branding, accompanied by tactics that support the brand and are executed with precision.
Posted by Blaine Wilkerson on 4/18/2004 at 11:57 PM Member

Ummmmmm......YEAH!!!! I like that one thing better than the other. That one bites, but this one rocks! Please send me some examples of those so I can see how they compare to the other stuff because I hate those thingys with the do-hickeys on them..ya know??!?!

OOPPS...wrong forum.....