Question
Topic: Branding
Brand Health Track- Ad Vs Category Based Probing Approach
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Plz throw some light on my dilema on trend is tracking of Brand's health through various models.
In recent past both Marketmind (TNS-NFO) and ATP (WPP) models were suggested to us. I have to take decision on one of these.
Plz suggest, which one is more effective Ad. based Models (Marketmind) or Category based model (ATP)?
Warm Regards,
Nishant Singh