Question
Topic: Customer Behavior
Converting The "cool" Response To Our Service To Taking Out Their Wallet And Subscribing
We run a sms (text) alert news and results service covering the major sports. Almost universally potential clients react to our service with the responses: "what a clever idea, cool etc etc" but almost no-one takes out their wallet and asks to subscribe. The cost is low, average $10 pa. The reaction to the service from existing users borders on evangelistic.
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