Question

Topic: Research/Metrics

Help With Crm Prices

Posted by Anonymous on 10/27/2005 at 6:04 PM ET 250 Points
I need help deciding on CPM rates for our banner ads for the magazine company I work for. Our website is amazing and has so much potential for advertisers wanting to reach the 18-34 year old market. Currently we get about 4,700,000 million page views per month and have will have about 1 million unique visitors by the end of this year. I am trying to get a feel for what we can/should charge. Please help!
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  • Posted on 10/27/2005 at 6:10 PM Member
    Several ways to do it. You can use the price sensitivity analysis developed by Van Westendorf. You basically ask the people you want to have advertise how much they are willing to pay and then you determine if you can make enough revenue from that. The other way is to start with desired revenue and work backwards.

    Feel free to contact me for the price sensitivity model if you want it.
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