Question

Topic: Advertising/PR

My Client Is A Cement Brand. I Ned Line For Caring

Posted by Anonymous on 10/29/2005 at 1:36 AM ET 250 Points
my early idea was "building the nation" but now my feel its very common. so i feel go with "caring your family" , "engeers choice" like that.

thell me new good copy line or new concept
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RESPONSES

  • Posted on 10/30/2005 at 2:06 AM Accepted
    1.Strength From Inside
    2. Lasts Till Eternity
    3. The Choice Of The Nation
    4. XXX brand- Care Measured In Terms Of Strength & Longevity


    sam
  • Posted by michael on 10/31/2005 at 10:25 AM Accepted
    Are you targeting builders? Or, are you looking to have families and business REQUEST that the builder use you?
    Makes a big difference in the tagline.

    Michael
  • Posted by Mushfique Manzoor on 11/1/2005 at 5:52 AM Accepted
    hi fernando

    have your client's brand has been involved in any significant public project like a Bridge, or Fly-Over or Subway etc.

    are you targeting housing builders or home owners/developers for tyour cement brand?

    if it has been, then you can have a tag lines like......

    "Make Your home with the same cement that made XXX" (say Golden Gate bridge)


    "People trust this "" made of , why not you"


    "Building Families since 19##"


    hope this helps.

    cheers!!
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