Question

Topic: Other

Promotion - Car

Posted by Anonymous on 1/16/2004 at 10:04 AM ET 125 Points
I have been assigned the task of creating a Promotion for my company to be rolled out at an upcoming trade show. The Promotion will be a car give away based upon sales by our sales team. In essence, if a salesperson sells $x.xx, they will win a Mercedes. If the sales person sells $y.yy, they will win a higher end Mercedes... and on and on.

How should I get started? What should I consider?
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RESPONSES

  • Posted on 1/22/2004 at 2:30 PM Accepted
    We ran a contest like this and were quite disappointed with the results. Post mortem told us this:

    * We didn''t have reports lined up in advance and by the time MIS got to it, the contest was half over.

    * We didn''t keep them informed enough about who was in the lead

    * The contest was too general and not synched with the key products we wanted to promote

    * The reps already had nice cars and would have preferred cash (ours was a Viper)

    Best way to avoid failure is to make sure you actually talke to many of the members of the sales team to see if they think it''s motivational.

    HTH
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