Question

Topic: Just for Fun

For The Fun Of It ... Success Stories

Posted by Anonymous on 1200 Points
Just for the fun of it ...

Just wondering... I know there are a ton of talented people on this site ... What was your "best" marking success story, how did you define success? Here is your chance to shine. Pat your self on the back, Brag a little.... Lots of pointsfor the top one or two stories (as judged by me ;-).
Have fun... don't be shy!
Jo
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RESPONSES

  • Posted on Member
    Hi,
    I lost 14 kilos since new year 2006.
    On the way, in achieving this, I have inspired some family and friends and other interested persons, (This is where my success lies) to do something about their condition too.
    I read a book (and lots of articles on the same matter on the internet) and studied all of it, it talks about how bad our food intake is nowadays and what we can do about it. Through my application on my own body have I also reduced the bad fats in my blood and have made my body and mind very, very fit!
    Now, the success in this, is that not only have I had an impact on my own body and mind but also on that of others.
    I have namely been asked to write a column in a local magazine about the subject.
    I'm sharing this knowledge with others so they too can steer themselves away from heart attacks, auto immune diseases and pre mature dementia etc...
    In my own kitchens have we changed certain oils and I have designed menus and dishes in the a la carte restaurants that are very balanced and healthy.
    Out of a combination of different studies, books and reports, articles and medical information I have now made up my own view of what good eating habits are or should/could be.
    I personally think this is only the beginning of something bigger. As for now, I will only influence my closest relationships.
    Regards,
    W
  • Posted by Frank Hurtte on Member
    Woutkok,
    When I read this i was going to write about my own business success... but your answer is better.

    After seeing a person just a couple of years older than me suffer a heart attack in line at the Chicago O'Hare airport, I started thinking.

    When we are laying on the hard, cold tile floor with a whole lot of strangers gawking at us struggling for air, will be be thinking business or will we be thinking about the fun stuff we did with our wives, friends, family and other loved ones.
    Frank Hurtte
  • Posted on Member
    Wherever you go, whatever you do, you quietly establish and reinforce your brand. Intentional or not, people intuitively take all this in, and in time, you leave an impression about who you are, what you do, and what you stand for.

    Their perception goes beyond who you are as a marketing professional. More than anything the four P’s could execute, your personal brand, can speak through years of silence to bring back life’s episodes once considered lost.

    I was recently reminded of this; and hope my story helps you ponder your own personal brand, and how it affects life, love, and memories.

    I spent the better part of Mother’s Day delivering flowers to a group I thought could use some encouragement on the one day set aside to make them feel special, but can often times cause feelings of under appreciation and neglect, single moms.

    One such family lived out of town. The mother, let’s just call her Jessica, I kept in touch with by phone. Sometimes Jessica and I would catch an unexpected ‘hello’ at the store while going about our busy lives. Her two daughters, Cindy and Amy, on the other hand, I haven’t seen in years.

    Will the girls remember me after a four year hiatus?

    As pulled up to their house, I could sense how correct I was about the unintended consequences of Mother’s Day. Jessica was surprised that anyone cared to call, much less visit. With rose in hand, I assured her she was important, and so were her girls.

    Amy, now twelve, remembers me, though vaguely. It must be the myriad of slumber parties and homework assignments clouding her memory. She remained on the couch, nose buried back in her rats of Nimh homework assignment.

    Jessica’s youngest daughter, Cindy, now nine, stops making noises, and cowers into the shadows behind a wall, out of sight as I stood in the entryway.

    Cindy has no recollection of me at all, her spirited nature repressed at seeing this complete stranger waltz into her little home unannounced, and seemingly, uninvited.

    “Cindy, it’s your teacher. Don’t you remember? Come out and say ‘hello.’ It’s been so long,” Jessica said.

    Her apprehension pushes forward her inner child. Cindy comes out, head tilted down, legs bowed in, arms to her side. Who is this person my typically protective mother is telling me to hug? What are these feelings I have inside, but am not sure of?

    “Don’t you remember your favorite teacher?” Jessica asked.

    “No” said a timid voice.

    I assured her it was me; I have not changed. I’m still her teacher, though not in Sunday school anymore. I’ll always be her teacher in life, to care for and encourage her. No number of years can change that. And no amount of growing, or moving away could do it either, much to her fear five years ago...



    -----------------------

    “Cindy, I want you to remember your verses, so you can be smart and go to big people’s school, called college, some day, OK?”

    “I don’t want to go to big people school,” said a four year old Cindy.

    “Why not? School will make you smart, and you will have lots of friends.”

    “But that means I have to leave. And I will miss you,” Cindy said.

    “Cindy, we’ll always be friends. Even if you go to grown up school. I’ll always be your teacher.”

    -----------------------



    That short trip down memory lane reminded me how unusually bright and outspoken little Cindy was. But will this quiet grown up girl remember me now? Is it even important to jostle up memories of the past? Or is it better to start new ones without building on the old?

    Jessica and I catch up with conversations long past due on the couch, while the girls play next to us. Eventually, Cindy settles down and sits next to me, and shows me her ring finger, with a gray band where once, a child’s ring had obviously been.

    I asked how the band got there.

    “A cheap ring, you know, it probably was thinly coated with silver. And when it wore off, it left a stain.” Jessica said. “Where did you get that cheap thing, anyway?”

    “I bought it.” Cindy said.

    With her hand now in my own, the tape recorders in my brain start to roll. I remember now, a game the children and I used to play all the time.

    Prompted by my new found memories, I take Cindy’s arm as I had done many times before, and proceeded to play “Plant Red Roses,” while her mom and sister watched curiously.

    This is a children’s game, much like patty cake, where one person, the “planter,” mimics the process of planting a bed of roses, while reciting the process he’s performing on the “victim’s” arm. All the while, the planter is using his fingers to illustrate the plowing of the soil, the spreading of seeds, the covering of dirt, and the ensuing weather such as rain and wind on the agonizing victim’s arm.

    A skilled planter can cause the victim to experience extremes, from tickling to pounding to soothing – much to everyone’s – including the victim’s, delight.

    The victim, of course, has the ability at any time to retract their arm, and abruptly end the game. But no amount of abuse ever convinces the willing victim to disallow the planter to reach the climatic end, with the planter announcing, “And now it’s time to pick the red roses.”

    Whereby he pinches the victim’s skin over and over again, ceremoniously harvesting the roses now very evident as red “sores.” The victim, and observers, in turn scream and laugh in hysteria.

    Never underestimate the power of a child’s memory, or the impact of children’s games.

    The bed of roses was enough to bump the girls’ memories, and after a full minute of mom, girls and me laughing uncontrollably at the silliness of it all, the girls blurted, “We remember you now!”

    “I remember you!” cries Cindy.

    “Oh, my turn! My turn! I want red roses” yells Amy.

    The rest of the day was sprinkled with more talk, laughs, hugs, and of course, more planting of red roses.

    As I left that day, amazed at how much the girls have grown, and how much things have changed, I was also overcome with gratitude how some things have not.

    Sitting in my car, as I spot Cindy running out as she always had to wave her goodbyes, I realize the power and richness of a silly game, and a personal brand.
  • Posted by darcy.moen on Accepted
    Well, I could share the wonderful insights I experienced when an armed robber held a gun to my head, but that is something I'll keep private for now.

    My best marketing success? Only one?!

    Well, there was the time I wrote a one page press release entitled 'Local drycleaner vows to repay entire provincial deficit', and I filled my store four feet deep with clothes to be cleaned, got more airtime than the premier of our province, and had so much free press and media I could scarcely believe it. For the price of ten letters, ten faxes, and an hour of hand delivering my press release to media heads, well, it was the best advertising I'd ever done for my little dry cleaning shop. I also ended up raising 127.25 cents to replay the deficit, which the governement sent back because their accounting costs more than the cheque was worth. I also proved to my father in law that one person in the right place, at the right time, can do more than his entire socialist government can (I raised mney while they went deeper in the hole with thier spending).

    There was the time I got into an arguement with my banker. He got so mad, he told me to rent a billboard and tell the world. Well, instead, I paid off my loan (firing the banker) and began documenting the poor customer service the bank gave. I argued my way up the ladder at the bank, and eventually ended up at the office of the Chief Financial Superintendant for the Bank of Canada (the only guy with the authority to yank a bank's charter) who agreed with my case and told the bank to bend because I was right. At the same time, Canadian Business magazine ended up doing a two page spread on my battle with the bank. With great pleasure, I took a copy of the magazine into my former bank office, and told him I found a bigger billboard while tossed the magazine on his desk. He got fired, and I got my butt kissed.

    The funniest marketing success story came a few months ago. I was attending a party at a business associates house when I was introduced to the owner of a firm that considers me a competitor to them. This fellow was going on about a new resource he'd found on the internet, and was so enamoured with it he bought seats for all his staff. He was very pleased with his group purchase to Marketing Profs. My host casually mentioned 'Gee Darcy, aren't you one of the experts on Marketing Profs?' to which this business owner went on and on that 'no, that would be impossible, the quality of the experts is far above anything available in our hometown'. It had been a year since I had last repsonded to a post on MP, so I wasn't even sure of my standing anymore...as it turns out, I had dropped out of the top 25 to 103rd. This company and I now peacefuly co-exist in the market place, and YES, there is a quality expert from MP in our hometown....and call me arrogant, but I'm darn glad it's me! It sure has changed the dynamics of some relationships as I've never crowed about what I do on this forum before...I think I'll add it to my business card now. Thanks for the credibility MP!

    Thats my three, hope you enjoy!

    Darcy Moen
    Customer Loyalty Network
    (and humble MP expert)
  • Posted by steven.alker on Accepted
    Jo

    My best marketing success was to get Darcy to write my next press release for me – he just doesn’t know about it yet.

    Next best has to be getting to unleash all things English onto a US industrial company during a recession and with the first Gulf conflict intervening. When they’d hired me, they said they were No 1 in processing in the UK and in Europe, with 65% of the safety market, so it was quite a daunting prospect to drive them higher to give them the growth they demanded. Thing was, I didn’t believe them.

    Now no boss is going to finance you to prove him wrong, but my VP of sales was prepared to take the odd risk, so when I launched a telemarketing campaign to “Identify the 35% who didn’t use their products” he could have been unpleasantly surprised to discover that only 30% of the process market had even heard of us. Even worse, (Or better from my perspective) only half of our customers knew that they used our products at chief engineer level. I think that he had an idea that this might be the case, only he couldn’t tell the president something that uncomfortable.

    That exercise gave our sales team about 1000 people to go and introduce themselves to, visits which we re-enforced with the first ever UK wide PR campaign – we had to stop keeping what we did as the worlds best kept secret!

    In addition, and to act as a reason for the call, I launched a new “Product”, an emergency call-out service which even non-customers could use when their plant went down. At something like 10 to 100 times the usual cost, we’d get them back up and running in 24 hours – That could result in a bill of $20,000, but if you are losing $700,000 a minute, that’s a bargain. I backed this with pure heresy – mobile phones for junior sales people at a time when only the board had them – we wanted 24/7 cover a good 9 years before the internet re-invented the term.

    Well, it worked – in the midst of the worst recession in history, we grew by about 45%, but the funniest spin off was a result of the campaign. During the Christmas Holiday in 1990, I took the mobile phones and the pagers and said that I’d man the service so that the guys could get wrecked in peace. After a 5 hour journey on Christmas Eve to my parent’s estate, I opened my car boot (Trunk to you) only to find messages on all the pagers and the phones of increasing urgency. A chemical plant had lost all its safety devices and Europe had just lost 60% of its Nylon production.

    I really wondered if we could get the emergency plan into action 7 hours before Christmas – the plant in Ireland was closed, the offices were closed and everyone would soon be merry. I don’t know how they did it, but the plant managers shipped in workers from all over Ireland to make $1200 worth of bits, which they delivered by taxi the next evening to Shannon Airport. They were nervous about the bill they were carrying - $20,000 for overtime, taxies and emergency charges.

    They needn’t have been. In the quiet of Christmas day, the only plane standing in the cargo area was a 747. It was apparently the only thing that the customer could hire for transport at short notice!

    Apart from the resultant publicity and the quiet spread of reputation which worked in our favour, the other benefit was the sheer kudos this episode gave to the unsung hero’s – the production staff who missed a chunk of Christmas to make the stuff. I think that it cemented a team spirit that lasted for years after the event. It cost me a fortune in drinks the next time I was in Limerick!

    When we parted company, I was described by my VP as the best marketing manager he’d ever met, despite the fact that he never understood half of anything I said.

    Best wishes


    Steve Alker
    Unimax Solutions

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