Question

Topic: Career/Training

Career Crossroad?

Posted by Anonymous on 25 Points
With almost 4 years reporting to the head of sales I am responsible for tasks such as managing pr and case study articles, an advertising ageny and leads from advertising, putting together a marketing budget, coordinating 10 tradeshows a year, managing databases of photo and other statistical data, literature creation via myself and outsourcing, literature printing & distribution, promotion items and a new work in creating & distributing a sales newsletter, creating & distributing email marketing campaigns & maintaining a brand new website which i helped manage the creation of. All of this and more has been great experience for a college grad of 2000. I was hired as a Sales Asst. but changed my title to manager of communications & sales support, after one month. Since then I have been referred to by my company Sales Managers as marketing manager and the CEO said I am the "Mktg person" and that I have a lot to "juggle" but I am feeling undervalued because I have not been compensated except by the normal cost of living increase. I cannot "move up" because I am the "Mktg dept". I thought I was on the right track but now I am reevaluating my position. I understand that many of the workers at my small company are wearing many hats but I am frankly burning out. I will be traveling on business to a tradeshow tomorrow and my not return an email until next thursday. Thank you.
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RESPONSES

  • Posted by ReadCopy on Accepted
    There are some useful ideas in this link: https://www.marketingprofs.com/ea/qst_question.asp?qstID=123
  • Posted on Accepted
    It is always good to know what your value it in the market. Re-vamp your resume and polish your potfolio and go see what your worth! You will feel better asking for a raise if you know what you''re worth somewhere else.

    This is good advice for anyone. I have vowed never to let more than 4 years go by without testing my value in the market.
  • Posted by Blaine Wilkerson on Accepted
    I agree with humble.

    You''ve been there too long to give it up without showing other companies what you have done and what you can do.

    Even after getting another offer, and asking your current boss for a raise based on that offer...if he gave you the money, would you WANT to stay?

    Is money the problem, or the workload? You need to figure that out for yourself!

    Welcome to the world of delegation!
  • Posted on Accepted
    Lena,

    Been there, done that, got the t-shirt. In fact, with the recession of the past couple of years, I seem to be in it again.

    There are some good points made here and in the link posted by AndrewS.

    From my point of view, I'd suggest that you ask yourself some questions:

    Are you still learning something new on a regular basis that challenges and excites you?

    Do you feel a true sense of accomplishment in the majority of every tasks completed?

    Do you really like what you're doing?

    Are you being adequately compensated for your current position (go to salary.com, plug in all the variables, and see).

    Do you have a network of peers and contacts who are familiar with your work?

    If you answer YES to all of the above, then, as others have suggested, develop your case. Get together some supporting documentation for your value to the company. Ask for what you want -- don't demand. If it's within reason, chances are you'll get it.

    Remember though, people are not always reasonable. So be prepared to walk to another opportunity (hopefully one that you are already aware of).

    Good Luck!
  • Posted on Accepted
    ouch
    you own your destiny - clearly nobody else at your company does...

    Did you give 'them' permission to treat you this way?
    No?
    Then don't stand for it.
    And don't jump out of the pan into the fire.
    If you need to move (& it sounds like you do...) then don't recreate the past - decide where you want to be in 12/24 months, and choose the path that leads there.

    Will Rowan
    https://www.thecustomer.co.uk
    who jumped/was pushed, 12 years ago, & wouldn't go back.
    (sorry for all the cliches, but sometimes they're familiar because they're true.)
  • Posted by Blaine Wilkerson on Accepted
    Good advice from all!

    I'm curious, how did it go? Did you utilize any tactics?

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